The flagship store in Albemarle Street in London’s Mayfair was Self-Portrait’s first standalone store and defined the design concept for those to follow. Set over ground and lower ground floors, it offers a sequence of spaces flowing into each other, creating zones with distinct spatial and material qualities.

Simple geometric forms structured the spaces. At ground level, two semi-circular metal screens with coloured aluminium inlays provide hanging rails as well as visual shelter and on the lower floor the main space is shaped in the form of a triangle. Smaller anterooms with deliberately divergent geometries are located off the main spaces. Two staircases allow a playfully loop of discovery through the store.

Three design elements define the space – the custom-designed terrazzo flooring with pink and white marble insets, the open-grid ceiling that creates a continuous, luminous horizon, and the dark and heavy Cornish mineral clay render, which is applied to all wall and ceiling surfaces.

Furniture pieces were custom-designed in collaboration with artist Michael Elmgreen.